Skip to main content

Yoast WooCommerce SEO: Schema output

The schema output for our WooCommerce SEO plugin builds upon the Yoast SEO schema output, to add additional detail about products and ecommerce functionality.

Core functionality​

On all pages​

  • Remove WooCommerce's breadcrumb schema.

On product pages​

  • Change the @type of the WebPage piece into ItemPage.
  • Alter the Product piece.
  • Apply our validation logic to each existing WooCommerce piece /value.
  • Add a mainEntityOfPage property to the Product, referencing the WebPage by ID.
  • Set the brand and manufacturer properties, based on taxonomy settings.
  • Set the seller to the Organization (or Person ) which is set as the Publisher of the WebSite.
  • Stitch offers, review and/or aggregateRating values into the graph (when available / as appropriate).
  • Unset the datePublished and dateModified values from the ItemPage.

On checkout pages​

  • Change the @type of the WebPage piece to CheckoutPage.

More information​